What to do with spare TV ad inventory

Curieuse expérience de pensée que propose Matt Webb :

So perhaps I could buy a TV ad targeted just at me, and generate the content on the fly. Like, maybe it could be a list of upcoming birthdays of family and friends. That would be useful to encounter ambiently in the evening, like the calendar on the fridge but in my front room.

La longue traîne a encore de beaux jours devant elle...